Tronc, one of the most lambasted corporate name changes of the digital era, is going to return to its original name, Tribune Publishing. Ex-chairman Michael Ferro pushed for “Tronc” in June 2016. It supposedly stood for Tribune Online Content, but was widely ridiculed at the time of the announcement. Even Soon Shiong, the second-largest shareholder in Tronc after Ferro, had called the name “silly” in a tweet and urged a change back to Tribune Publishing.

The Tronc name has been seen as an out-of-touch way to modernize the look and feel of a company partly responsible for the waning relevance and resource depletion of the country’s major daily newspapers. The name change took place back in 2016 as part of a broad rebranding of the Chicago-based business, which at the time was grappling with its outdated business model, lackluster public image, and its inability to adapt to a media landscape increasingly less dependent on traditional newspaper publishing. The change was also a way for Tronc to differentiate itself from the Tribune Media company from which it was spun off.

Read more about reactions to this name change here.

Alexa Giebink is Argus Leader Media’s food and entertainment reporter. (Photo: Jay Pickthorn/Argus Leader)

What’s it like to be named Alexa, now that Amazon Alexa is well, everywhere? In this article in the Argus Leader, writer Alexa Giebink says its “both a blessing and a curse”:

Thankfully for my parents, the device’s “wake word” can be changed to ‘Amazon’ or ‘Echo.’In the first month they had the speaker, there were several unsettling instances the Echo answered my parents when they called out my name.

Giebink looks into why Amazon chose the name Alexa, and reports on the name’s decline in popularity:

My name was never really that popular to begin with, but Amazon’s device has made it less so. In 2015, the year the Echo was released, 6,050 baby girls in the United States were named Alexa, or 311 for every 100,000 female babies born. Since then, the name has declined in popularity 33 percent, according to new data from the Social Security Administration. Last year, just 3,883 baby girls were named Alexa.

Click through to read more from a real-life Alexa!

Makhanda

The South African city of Grahamstown, currently undergoing its 44th National Arts Festival, will soon be called Makhanda, after a Xhosa warrior. The Arts and Culture department said on Friday that there had been a 20-year call for the name change, which is going ahead because some people are opposed to the painful history the founder of Grahamstown, Colonel John Graham, epitomized.