From “Dusty Rose” and “Ruby Red” to “X-
Rated” and “Better than Sex”, over the past few years, the product names of women’s cosmetics have gone through revolutionary change. What used to be considered too risqué or offensive to sell has now become commonplace in the marketplace. While some have hailed these onomastic changes as liberating and fun, others have begun to wonder if product namers have gone too far. In this article at Bravo by Adele Chapin, a fascinating discussion of this controversy is offered. (Warning: autoplay video upon landing on the page)