The Weird Science of Naming New Products

6355351769_766503f534_mWhat do the names SoyJoy, Lytro, Kixx, Scribe, Spontania, and Yum! all have in common? They are all the brainchild of naming guru, Anthony Shore.

Read this New York Times Magazine article about the legendary man behind these brand names as well as the other companies that participate in this quirky (and lucrative!!) world of product naming.

Name Stories: Actor Harry Belafonte

3127022030_ed0a67dc4e_mLegendary singer and actor Harry Belafonte did not always find that his name opened doors. In the 1950’s, he, like many African Americans, was routinely refused housing in segregationist America. An ardent supporter of the Civil Rights Movement, when Belafonte found his dream penthouse apartment in Manhattan’s Upper West, he did not take no for an answer. In a clever move, Belafonte sent his White publicist to pick up the rental agreement and then signed the lease in his own name. When the landlord discovered the name “Belafonte” on the agreement, he demanded the singer give up the apartment. Not only did Belafonte refuse, but he went on to buy the entire building!

The Linguistics Roadshow: Mapping Words Around Australia

4693699308_c788c1d9f0_mWhen you want to order a deep-fried, battered potato snack in Australia, what name do you prefer to use? There’s “potato cake”, “potato scallop”, “potato fritter”, “hashbrown”, and others.

Aussies interested in sharing the names you use to label your environment, should check out the “Linguistics Roadshow”, a website devoted to mapping dialectal differences found in the words used around Australia.