Delta Air Line tails at Amsterdam’s Schiphol Airport (Photo by Aeroprints.com, CC-BY-3.0)
What happens when the latest and most virulent strain of the virus causing the worldwide pandemic shares a name with your trademark? Delta Air Lines might have to consult with Cervecería Modelo, the Mexican brewery that produces Corona Beers, for marketing advice as the delta variant of the coronavirus grips the world, accounting for 58% of cases in the United States alone. An article in Business Insider discusses Delta Air Lines’ decision to “call it the variant”.