The new logo for “Вкусно – и точка”
All of Russia’s former McDonald’s locations that were recently sold to Siberian coal baron Alexander Govor will be rebranded Вкусно – и точка, which various media translate “Delicious, That’s All” or “Tasty — full stop”. The move comes after McDonald’s ceased operation of its popular fast food restaurant after the Russian military invasion of Ukraine. Govor announced that he will keep all employees of the former McDonald’s locations employed for the next two years. Many of McDonald’s famous dishes will remain on the menu at the rebranded fast food chain, though they are also slated for rebranding.