Kush. Bud. Herb. Who knows what to call marijuana these days?
Born of the need for secrecy, slang has long dominated pot culture. But as entrepreneurs seek to capitalize on new laws legalizing recreational and medical marijuana, they too are grappling with what to call it. Heading to the dispensary to buy a few nugs or dabs? Marketers seeking to exploit the $10 billion market would prefer that you just called it cannabis. Shirley Halperin, an author of 2007’s “Pot Culture: The A-Z Guide to Stoner Language and Life,” has seen the shift in recent years. Keep reding here.