Music mogul and budding fashion-designer Kanye West recently decreed that “Waves” would be the official name of his seventh studio album. The announcement immediately produced a palpable seismographic reaction in the American music scene among both pro-West and anti-West followers. Although Kanye has proclaimed that this work will not simply be the album of the year but the album of a lifetime, so far, what has captured the most media attention is the fact that this is the third name change for the long-awaited LP that was originally named So Help Me God and Swish.