With the ascension of hip-hop in popular music, brand references have became a shorthand for aspiration and status. According to Bloomberg’s research, over the past three years Rolls-Royce or the name of a Rolls-Royce product was mentioned in 11 top-20 songs on the Billboard Hot 100. A few artists who mention Rolls in their popular songs include Quavo, Future, The Weeknd, and Kodak Black.

Ferrari came in a close second, with nine songs mentioning its supercars. Porsche tied with Hennessy, each with seven shout-outs, while Lamborghini and Chevrolet tied for six. Bentley, Cadillac, and Mercedes-Benz all tied, along with Jordan Brand, Rolex, and Xanax, with five mentions. Head over to the Bloomberg article to find out more about how brands feature in today’s hits and why Rollers are still king.

Tony Stark: Not actually Elon Musk.

Like most entrepreneurs, Elon Musk loves to create names for his many projects – space rockets, electric cars, tunnels, even travel to Mars. Looking over every name Musk has given one of his machines, some patterns emerge. He’s an avid sci-fi reader, but he’s also partial to the more mainstream literary references, with even a bit of ornithology thrown in. Read this article at Inverse to discover where he finds his inspiration for names like Kestrel, Merlin, and Raptor – as well as Heart of Gold.

Finding a name for your company is hard enough, but if you’re planning on doing business in Asia, you also need to select a Chinese name and register that as a trademark in China. It’s not enough to be fluent in Chinese – you need an expert in Chinese-language branding, and a law firm that understands the complexities of Chinese trademark law.

Because China has a limited number of syllables, it is easy to come up with homophones to a foreign company’s Chinese name – especially when that Chinese name is a transliteration. This makes it even more difficult to protect your Chinese name. Chinese trademark examiners might reject a mark that has all of the same characters as yours except one, but if the mark has all different characters and they just have similar pronunciations, the mark is much more likely to be approved.

Want to know how to solve this problem? Read this informative and detailed post at the China Law Blog.

The British Museum began a special social media program in in which museum staff answers questions from the general public. Although the question-and-answer exchange has proved exceedingly popular, this September, the museum curator themself inadvertently stepped into a hornet’s nest. Early this month, the British Museum received the following question from the Museum of Applied Arts and Sciences in Sydney: “How do you go about designing exhibition labels and information […] for a wider range of people?”. The British Museum’s official response: “We aim to be understandable to 16-year-olds. Sometimes Asian names can be confusing, so we have to be careful about using too many.” That tweet ignited a mighty backlash. Interested in reading more about this onomastic controversy? Head over to the Guardian to read the comments from social media.

Somewhere floating between California and Mexico, there lives a newly discovered species of moth with an oddly familiar name. Named Neopalpa donaldtrumpi, this small-sized winged insect is distinguishable by its yellow-white head tuft that reminded the name-givers of the 45th President’s trademark hairdo. According to biologists, it is hoped that this eye-catching name will help to bring public attention to the need to protect the special habitat that this moth calls home. Trump will not be the first president to have an animal named after him. A fish native to the coral reefs of northwestern Hawaii was named after President Barack Obama in honor of his efforts to protect the fish’s habitat.

Crayola has finally revealed the name of the new blue crayon that will replace the now-retired Dandelion yellow color in boxes around the world. A contest was held this summer to choose the name, with over 90,000 entries whittled down to just 5. The winner? Bluetiful. Predictably, some people complained that the winner wasn’t a real word and that children might get confused. Spoiler: “Crayola” isn’t a real word either; it comes from “craie”, the French word for chalk, and “ola” from oleaginous.

Throughout the United States, civil rights activists have fought to have the names of slave owners removed from public spaces and replaced with the names of champions for equality and social justice. This trend is not only to be found within the US, however. Across Europe, a similar movement has taken place. Most recently, the leaders of the Rotterdam Arts Centre decided to remove the name Witte de With, a 16th century Dutch admiral who led violent expeditions into Indonesia. Currently, the Arts Centre representative is looking for an appropriate onomastic replacement. The new name choice is expected to be announced in 2018.