What’s the significance of Signify? In this name review, Alex Kelley of Catchword digs into this name change for Philips.
Here’s a sample:
Signify is retaining the Philips brand for their products, like Philips Hue. You may have heard of this colorful, smart-home enabled lights platform, which is perhaps the greatest innovation in home ambience control since the dimmer switch.
The company has well over a hundred years of name equity, the products are retaining the Philips name, and, aside from GE, Philips is the most recognizable brand in bulbs … so why make the change?
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