“Rodney, Roddy, Roderick, Rudolph, Rudy, Rollo, Roland, Reggy, Reginald, Romeo.” All of the preceding names have two things in common: they begin with the letter “R” and they were all finalists for the name of Santa’s ninth reindeer in Robert May’s story “Rudolph the Red-Nosed Reindeer.” A recent column in The Chicago Tribune tells the story of the famous reindeer and its creator, a Montgomery Ward copywriter who penned the book as part of an ad campaign. On May’s handwritten list of names—located in a special collection at Dartmouth College—only “Rudolph” and “Reginald” are circled.