Luxembourg-based SPI group, makers of Stolichnaya Vodka, have announced that they will rebrand their products: Stolichnaya will now be “Stoli”. Even though the alcohol has been produced in Latvia since 2000, the Russian Vodka line has faced immense backlash following the Russian military invasion of Ukraine. American bars and liquor stores have organized a boycott of the Latvian vodka brand, bottles of which appear covered in images of a Soviet past.
