As described in an article in The Wall Street Journal, a recent study titled “Is Nestlé a Lady? The Feminine Brand Name Advantage” in the Journal of Marketing finds “feminine-sounding brands may be more appealing, because they are often perceived as warmer and thereby associated with traits like trustworthiness, sincerity, friendliness, tolerance and good nature.” During the study, participants were 34% more likely to chose a fictitious feminine brand name than they were a fictitious masculine brand name. Read more about feminine names and branding here.
