The FDA will study the link between users’ perceptions of drug efficacy and the name of the drug itself. Zachary Brennan writes, “The study will compare five target names that may just suggest a medical condition or vary in terms of how the name portrays a drug’s efficacy, with one name that explicitly suggests strong efficacy (CuresFlux) and one that is more neutral (Zerpexin). Participants will answer questions about the names, before and after they have been told what each drug’s indication is.”

Read more about this study and the role of names in drug perception on Endpoints News.

Take a moment to check your calendar. Tea time with Ethel this Tuesday? Meeting Merle for a matinee on Monday? Neither of the above? It’s not surprising, as both “Ethel” and “Merle” have fallen out of use in recent decades. Using a database from the Social Security Administration, Rose Heichelbech compiled a list of “10 Names you don’t hear anymore”. There are no rigid criteria behind her list, but the ten names featured in her article certainly prove its title accurate.

Ann Xu and Vivien Chan describe the importance of registering Chinese marks, how to devise them, and how to maintain them. Issues of translation and transliteration are discussed, as well as foreign name and brand recognition in emerging and new marketplaces.

A few mere days before April 1, 2021, Volkswagen of America announced that it would change its name to “Voltswagen of America” in order to promote its electric vehicles. The move brought about confusion and criticism online by many who took the announcement seriously, but it was quickly followed by a retraction and explanation. In an interview with the Wall Street Journal, a spokesperson admitted that the name change was a marketing stunt and April fools joke intended to get the public talking about the new electric vehicle: the Volkswagen ID. 4.

In June, Washington and Lee University will announce whether or not it will change its name.

Named for George Washington and Robert E. Lee, Washington and Lee University was once Washington College. Following General Lee’s surrender at Appomattox, he was appointed President of Washington College where he served for five years. In 1870, the University was renamed to honor him. In recent years, students have been petitioning the University to change its name once again.

Lilah Burke’s article in Inside Higher Education details the circumstances behind the possible name change.