Almost 50 company names were rejected in the UK in 2017 because they were deemed potentially offensive by Companies House, the United Kingdom’s registrar of companies and is an executive agency and trading fund of Her Majesty’s Government. The list of proposed company names rejected included Blue Arsed Fly Designs Ltd, Fanny’s Kebabs Ltd, Titanic Holdings Limited, and Wags to Bitches Limited. Some of the names may have been added later if justification was accepted. A Companies House spokesperson said it was important the register was not abused by recording offensive names.
There are more than 100 sensitive words and expressions that require the prior approval of the secretary of state to use in a company or business name. These words include benevolent, Britain/British, commission, inspectorate, licensing, standards and Windsor.
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