Civil rights leaders have called for a general boycott of the discount retailer Walmart for the use of an offensive product name listed on its website. On Walmart.com. a third-party seller posted a wig cap that reportedly comes in the color “N*****r Brown”. The company quickly removed the product posting from its site, but not before it had been spotted by countless shoppers. Although Walmart has issued a formal apology for that the advertisement it claimed was placed by a third party seller, activists and shop-goers remain incensed that one of the most offensive names in the US language had not been spotted and eliminated before appearing on the site.